Turn Google Ads spend into measurable results.

Google Ads management that lowers cost per lead. Free audit, conversion tracking and ongoing optimisation.
Google Ads performance dashboard showing campaign results

Trusted by 20+ Global Industries

19% avg CPA improvement - 17 years experience

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How We Help

Free account audit

A line-by-line review of structure, tracking and search terms. You get the findings whether or not you hire us.

Account setup, done right ​

New campaigns built from keyword research up: tight match types, real negatives, no broad-match sprawl.

Tracking & analytics

GA4 and Google Ads conversions wired to form submissions and calls only, so the numbers mean something.

Ongoing PPC management

Weekly optimisation and a monthly report you can actually read. No lock-in contracts.

You'll Work With The Person Running Your Account

PPC City is a small Google Ads practice, not an agency floor. No account handoffs, no junior taking over after the pitch - the person who audits your account is the person who manages it.

PPC City has spent 17 years managing Google Ads budgets for trade and home-services businesses, hospitality venues, and professional practices like law firms and dental clinics. The approach is the same every time: fix conversion tracking first, cut the spend that never converts, then scale what does.

17 yrs
Managing Google Ads
20+
Industries worked in
1:1
No account handoffs

Managed Accounts

Chart panel showing PPC City aggregate Google Ads and Meta Ads performance across managed client accounts
Aggregate performance across client accounts managed by PPC City.

Blog

AI Max for Search: What It Changes and Whether to Turn It On

If you run Google Ads yourself, or keep half an eye on what your agency is doing, you’ve probably seen...

How Much Should a Small Business Budget for Google Ads in the UK?

“How much should I spend on Google Ads?” is one of the first questions we get from small business owners...

What a Proper Google Ads Audit Actually Checks

Most things calling themselves a Google Ads audit are a template with the client’s name pasted at the top. Check...

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